Zachary Tumin and William Bratton on Alcoa

With Safety, Alcoa Showed Its Mettle
Bloomberg
January 12, 2012
Commentary by: Zachary Tumin, special assistant to the Director and Faculty Chair, Science, Technology, and Public Policy Program, and William Bratton
Topic: Alcoa

“What would happen if a corporation rejected financial goals as practically subversive of its true aspirations?

That is what happened with 100-year-old Alcoa (AA) Inc. Under the leadership of Paul H. O’Neill, Alcoa revived its fortunes through the single-minded pursuit of perfection in an area that wasn’t about money at all.

It was about safety.”

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