With Safety, Alcoa Showed Its Mettle
January 12, 2012
Commentary by: Zachary Tumin, special assistant to the Director and Faculty Chair, Science, Technology, and Public Policy Program, and William Bratton
“What would happen if a corporation rejected financial goals as practically subversive of its true aspirations?
That is what happened with 100-year-old Alcoa (AA) Inc. Under the leadership of Paul H. O’Neill, Alcoa revived its fortunes through the single-minded pursuit of perfection in an area that wasn’t about money at all.
It was about safety.”